ABOUT ME
I've spent the majority of my career with startups developing and executing marketing strategies that drove revenue growth, inbound pipelines, and real brand impact. Along the way, I never stopped being a designer. My favourite work combines both.
My Approach
-
Story = Strategy
Every campaign, tactic, and channel decision should serve a unique narrative. I build strategies from the story outward.
-
Zoomed In & Out
I lead big picture campaigns and projects without losing sight of the details that make the difference.
-
Challenged
I push for distinct, coherent decisions that make brands impossible to ignore. This often means challenging old ways and thinking sideways.
-
Human
I trust AI with repetitive tasks. When it comes to storytelling, taste, and creativity - I believe in a human approach.
PREVIOUS ROLES
Head of Marketing @ Commerce7
At Commerce7, I was brought in to build and lead their marketing department from the ground up. In 12 months, I transformed the approach from reactive to revenue-driving, led a rebrand and website overhaul, and increased qualified inbound leads by 22.5%.
Director of Marketing & Growth @ Startup Grind
I never expected to love events and the wild world of VC and startups as much as I do now. In my 3.5 years at Startup Grind, I designed and drove marketing strategies across educational programs, partnerships, content, and their annual conference in Silicon Valley.
Brand & Marketing Manager @ BHC
My role at Banff Hospitality Collective combined digital marketing, graphic design, and strategic partnerships. I also led the implementation of paid media strategies and reporting across the department.
A PASSION PROJECT
